Karya Ilmiah
SKRIPSI (6023) - Big Data and Multi-sided Platforms in the Indonesian Competition Law (A Comparison Study to the European Union)
The internet contributes to the creation of the digital market that is characterized by using big data as a business strategy and the emergence of multi-sided markets. Big data enabled dominant, digital platforms, keyplayers such as GOJEK and Instagram to record their user behavior and forecast their spending capacity, hence increasing economies of scale as they are able to increase their service quality—tailor-made to users’ demand. Big data becomes the new market power and essential input to enter and survive in the market. But such data is not accessible to anyone and pose significant challenges to newer entrants that may not access the same amount of large dataset as the dominant player. On the other hand, multi-sided markets refer to the situation where undertakings sell different products to different types of consumers on each side of the platform which affects each other due to cross-group network effect. Undertakings often sell zero-price products to one side of the platform and gain revenue from the other side of the platform, imposing legal challenges to the calculation of market share that is essentially mathematical-based, necessary for the determination of the dominant position. Further, big data and multi-sided markets also triggered the debate on the variety of novel abusive practices in the digital market. Therefore, the internet posed legal implications and challenges to the framework of Article 25 of the Indonesian 1999 competition law which will be analyzed in this undergraduate thesis by comparison to the existing law and precedents in the European Union.
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